![]() Products are designed specifically to appeal to local tastes by taking into account various cultural factors – religious beliefs, traditions, gender roles, folklore, etc. They portray their goal not to be introducing American food to the foreign cuisine, but rather introducing the foreign cuisine to American food. Coca-Cola’s personal statement, “We are not multinational, we are multilocal,” is reflective of American fast-food chains’ pursuit of transnational integration. Western companies have taken pride in their ability to acclimate to distant parts of the world. It encaptures the success of worldwide businesses who have managed to adapt to foreign cultures and societies the most familiar example is the American fast-food industry. “Glocalization” brings the process of international expansion to a higher level. However, it has recently been re-adopted by business people and has been used to challenge the simplicity of a simple globalization strategy. The term “glocalization” originated in Japan, where it was used to describe the agricultural practice of adapting to local conditions. It takes “glocalization” – a process of adapting to local demands and preferences while also operating on the global scene. The interior of the McDonald’s restaurant located on Champs-Élysées. ![]() The massive trend of globalization that the world has experienced in recent times is well reflected in the globalization of food, but what does it take for these globalizing economies to become so successful abroad? From Western Europe through the Middle East and all the way to East Asia, fast-food companies have taken less than 30 years to establish themselves as the dominant power in the food market. Such chains have found a way to thrive on any land they step on and in any culture they enter. What is interesting, however, is how nonselective they are in their expansionist approaches. Most of us are already aware of the immense popularity that companies like McDonalds and KFC have gained over the past few decades. ![]() What drives Western food industry’s global success if not the uniqueness and quality of its products? American food does not have any exceptional characteristics, and still, it has managed to take over some of the most renowned cuisines in the food world. There are no exotic spices, risky recipes, or unconventional combinations of ingredients. When we talk about American food, we talk about hamburgers, hotdogs, fries: foods that have been purposefully made to suit everyone’s taste. Featured image: McDonald’s named one of its products after the Turkish population.Īmerica’s national cuisine has never been strictly defined.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |